The housing market has frozen over. Here's why experts say home affordability isn't getting better any time soon.

Jennifer Sor
May 13, 2023

Statistics and data can cut many ways. On the one hand, we understand that affordability is a major issue in the market (that's why we built @RookCapital); on the other hand, demand for houses and for homeownership in general is high; the issue is that we have to conjoin the right investors with the right buyers for the right properties at the right time. With @RookCapital, we offer the right "nudge" for prospective homebuyers and then connect with the right investors. For investors, this might be the right time to re-enter the marketplace for SFR, but without the burdens of landlording and WITH the community-aspects of promoting homeownership.#thiscouldbethetime

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