Adaptability is the hallmark of Generation Z'ers who are coming of age in a time of flexible work, housing crises, and high-prices. Honing in on this adaptability is key to anyone who wants to work with Gen-Z. At @RookCapital, we realized that the housing goals in this generation are at the same time similar and different from the Baby-Boom generation whose ethos STILL defines housing finance.
On the one hand, Gen-Z'ers want to own a house but they don't want to go it alone or sit on a house for 30 years. That's why we created a way for folks to get into the right houses without a ton of down and without being saddled with imposing payments in a mode of shared equity/shared risk/shared reward.
It's high-time that housing finance understands the new way of thinking about life's big decisions.