Market pundits oscillate between exuberance and pessimism but whatever period we are in, one thing is for sure- home ownership has become increasingly difficult for an increasing numbers of Americans. In fact, Generation Z when polled suggest that - for 70% of them- permanent renting is the only option. But there are ways out. There are innovations and architectures that can help families get into homes and build communities. That's what we care about and that's what we do #Rook

‍