Oct 19th Boulder CO-- PropTech innovator Rook Capital partners with Keller Williams Northern Colorado to expand home ownership and solve the home affordability problem.  Leveraging the power of its Shared Value Investment ™, Rook Capital brings together home-buyers and community-based investors to accelerate home ownership and build communities.

“The last decade has seen a consistent upward trend in house prices.  Combine that with higher interest rates and you get a really difficult situation for 1st time homebuyers and young families looking to establish community and generate wealth.  Rook Capital has tailor-made a solution for this scenario and we are grateful to partner with Keller Williams Northern Colorado to bring it to market and get families in homes,” said Rook Capital CEO Ed Messman.

Rook Capital’s Shared Value Investment ™ creates a partnership between home-buyers and community-based investors to purchase a house with shared equity, shared risk and shared reward. The Shared Value Investment ™ combines the power and protection of traditional home financing to offer homebuyers the ability to get into the right house with lower payments.

“We are proud to work alongside great partners to help get people in the right homes and build community,” said Messman.  Keller Williams Northern Colorado’s David Rusaw added, “We have many prospective customers who just need a little help to be able to buy a house.  Rook’s solution helps us expand the footprint of people we are able to help. It’s truly a winning partnership.”

Rook also works with First Bank as part of this offering.  John Ricotta of First Bank added, “One of our primary charters is to give back to the community that supports us.  The housing situation in cities like Boulder, Colorado and other hotspots in the country are dire for young families.  Rook is opening new vistas of possibility for these prospective home buyers who are looking to live their American Dream.”

First Bank provides the 1st mortgage on the house while Rook brings up to 25% to help homeowners purchase and close.  The homeowner makes no payments on Rook’s portion and can thus save or re-invest the money saved.  

Rook leverages advanced data-science and modeling to identify locales and properties that offer the best prospects for return.

‍Rook is an innovative PropTech company focused on widening home ownership and solving home affordability. Rook's Shared Value Investment brings homebuyers, investors, and the housing ecosystem into partnership with full life-cycle alignment.  Rook is backed by a diverse set of investors, including LL Funds, First Mile Ventures, Kickstart Fund, Service Provider Capital, and Tango Ventures.

‍Keller Williams Northern Colorado is a leading brokerage and real estate firm serving the vibrant communities in Colorado.  Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 200,000 associates. They are also No. 1 in units and sales volume in the United States.